Boot Camps Australia

Mr SEO was recently given the  job of developing a strategy for Boot Camps Australia to increase their search engine presence and drive more traffic to the Boot Camps Australia website. in doing our research into the fitness industry we realised that boot camp fitness marketing should be no different to marketing a gym , health club or any other fitness business online. Our first step was to identify the market opportunity and at the same time conduct in depth keyword research to determine the most popular keyword phrases that fitness enthusiasts are likely to use to search for boot camp fitness training on google.

This is what we found;

1. the word boot camp and bootcamp is contained in 90500 searches on average per month.
2. the average cost on google adwords for a search phrase containing the keywords bootcamp or boot camp is around $2.50 per click.
3. that only a small percentage of searches containing the key phrases bootcamp and boot camp actually relate to fitness training.
4. that when people are going to look for a bootcamp training provider in their area they will narrow their search to include the keywords bootcamp + a location.
5. that the keyword personal training is closely associated to the keywords bootcamp and boot camp.
6. original bootcamp is the most searched out bootcamp operator in Australia with 880 exact match searches a month